Meet the
Spark Plugs
Coterie Spark is a family. We’re passionate about what we do. This drives us to work hard for our clients, and in turn work hard for each other. As a women-owned business, our team has fostered a creative, spirited and talented coterie we’re incredibly proud of.
Partnering with Coterie Spark, you have the benefit of our entire team’s expertise. Your success becomes our success. This is what sparks and inspires us.
Rebecca Loeb
Co-Founder & CEO 
Equipped with a deep passion for continued learning and relationship building, our Co-Founder and CEO is an ever-flowing fountain of new and fresh perspectives. With 20+ years of experience in producing conferences & corporate events, Rebecca’s dedication to the craft and to her clients remains as strong as the day she co-founded Coterie Spark with two core values in mind: fiscal transparency and superior service. Rebecca has a BA from Tulane University. She loves to host and connect with family and friends over good food and wine.
Candace Hoelscher
Co-Founder & COO
A passion-driven leader, Candace sets the tone for our company’s culture and client services. She is continuously engaged in meeting the needs and goals of our team and clients, always striving to inspire, create, grow, educate, and encourage. Our Co-Founder and COO earned her BA in communications from Texas A&M University and brings two decades years of experience to the Coterie Spark team.
Kelly Gordon
Vice President & Executive Producer
Known for her superior organizational skills, passion for logistics, and expertise in getting to the heart of matters, Kelly loves getting s*** done, and right! As Vice President, Kelly drives Coterie Spark’s operations and processes while leading our producers. As an Executive Producer, her experience in meeting and conference management is unrivaled. Kelly has led conferences all over the U.S. and Canada, ranging from intimate programs with 50 guests to city-wide conferences welcoming 8,000+ attendees. She received her BA from the University of Houston. At home, Kelly loves spending time with her husband, Christian, and spoiling their dog, Little Bill.
Jordan Starks
Executive Producer
Say hi to Jordan, our Meeting Producer extraordinaire! Thanks to her love of collaboration and organization, she’s planned every type of event you can imagine—from concerts to corporate and special events. A Kansas State University grad, she specialized in Hospitality Management while earning her Bachelor’s in Human Ecology. Jordan is also an avid foodie, runner, and traveler. She hopes to plan conferences on at least five continents during her career.
Megan Muehlenbruch
Executive Producer
Goal setting, collaboration, and outreach sit atop Megan’s planning checklist. These tools have helped her receive a Master’s Degree from the University College Dublin in Ireland, produce major activations in New York City and South Africa, and work for the Milwaukee Bucks NBA team. Megan believes in focusing on the smallest, most minute details and always preparing for just-in-case scenarios to better ensure success.
Alex Gordon, DMCP
Executive Producer
When you’re on-site and things aren’t going the way you planned, having a producer like Alex makes a huge difference. She knows how important it is to be detail-oriented during the planning stage and remains flexible, patient, and compassionate to ensure that everybody feels supported—from guests and speakers to hosts and vendors. Alex received a Sports Management degree with a concentration in Therapeutic Recreation from the University of Tennessee at Knoxville. She loves to stay on top of new industry trends and travel protocols and find new hotels and venues to make each conference better than the last.
Nalani Gruel
Associate Producer
Bringing a dynamic mix of problem-solving skills, collaborative excellence, and hands-on conference experience, Nalani has been a key onsite contributor with Coterie Spark since 2022. Now, stepping into a full-time role with our team, the University of Houston grad will tackle challenges behind the scenes and on the front line. Off the clock, Nalani enjoys hiking, the outdoors, and teaching Pilates—hobbies that fuel her adaptability and drive to create memorable experiences for attendees.
Lindsay Schlauch
Hotel Procurement Specialist
Lindsay brings years of experience to the Coterie Spark team for one of the most important steps in the meeting planning process. Her nationwide relationships with hotels and her ability to choose a venue and negotiate budget-appropriate rates while maximizing guest experience are unrivaled.
We’ve Done Cool Things in Cool Places
We go where you go. Our planners and staff have produced meetings and conferences in over 40 cities around the globe.
Our team has a unique ability to capture the essence of a city or destination and incorporate it into your attendee experience. Trust us to bring the spark to your next conference.