CEO Rebecca Loeb proudly joined the American Marketing Association Houston chapter board this year as the co-chair for the Marketer of the Year (MOTY) Awards. AMA Houston is the area’s premier professional marketing organization and is the largest AMA Chapter in North America.
Rebecca’s mission in stepping up to spearhead planning for the MOTY Event this year was to give a fresh look at the format of the prestigious show and rework the experience with a fresh take on the ceremony format. Partnering with her Co-chair, Matt Ross, Owner of Ventures Marketing Group, Rebecca enlisted the help of sponsor Staging Solutions, Inc. and the result was an open format theater experience in the newly renovated Alley Theatre, driven by celebrity emcee Mike MacRae who has appeared on Comedy Central, The Late Show with David Letterman, NESN’s Comedy All-Stars, and was a full cast member on the TBS sketch show Frank TV.
This year’s Marketer of the Year award was given to Mitsubishi Caterpillar Forklift America, a result of many achievements that included a 26% increase in web traffic, a 14% increase in mobile traffic, a 40% increase in inbound sales leads, and a 100% increase in LinkedIn followers. In addition, their programs reached 250 new customers in a 14-market roadshow and identified 300 new leads at a major industry exhibition.
Judging was done by a national panel of 16 senior marketing professionals who reviewed and scored information submitted about the marketing programs of the category nominees to determine the 60 finalists and the 20 Best in Category winners. The judging panel then re-scored the top scoring category winners to determine the 2015-2016 Marketer of the Year overall winner.
Congratulations to all 2015-2016
Marketer of the Year Best in Category Winners
Children’s Museum of Houston
Business Startup (under 2 years)
Houston Hispanic Chamber of Commerce
University of Houston
St. Anne Catholic School
Phillips 66 U.S. Marketing
Mitsubishi Caterpillar Forklift America Inc. (MCFA)
CHI St. Luke’s Health
Houston First Corporation
edOpp Solutions LLC
Houston Ballet Nutcracker Market
AVDA – Aid to Victims of Domestic Abuse
Houston Golf Association
Technology Products and Services
Houston Airport System
Venues and Parks
Buffalo Bayou Partnership