Association Conference
Location: Detroit, MI
We love to prominently feature a host city’s culture in any conference we produce. So proud of the team for working closely with the committee and executing/elevating their goals!
The client wanted Detroit’s culture prominently featured throughout the conference while Coterie Spark managed a large roster of high-profile speakers and sponsors alongside a committee with varied, sometimes conflicting, expectations.
Coterie Spark booked live entertainment for every event, produced a block party at The Belt plus additional socials at Music Hall Detroit and Lone Star House, and acted as a neutral third party balancing committee members’ wants against conference goals and budget.
Coterie Spark was engaged to produce a conference in Detroit, MI, for global business leaders.
Coterie Spark produced a multi-day conference for an organization dedicated to engaging with and helping business leaders grow. Alongside managing a large roster of high-profile speakers and sponsors, we were tasked with showcasing the conference’s vibrant and historic host city.
To achieve this, live entertainment was booked for every conference event. We also hosted a block party at The Belt, a culturally redefined alley in downtown Detroit. That block party, an evening social at Music Hall Detroit, and an after-party at Lone Star House allowed attendees to experience Detroit’s nightlife firsthand.
Featuring Detroit as a character in the conference story was an idea the client presented at our first discussion, and something we were eager to run with. After all, featuring a host city’s culture is a common request, but these clients came prepared and wanted to see Detroit through our eyes. We knew this would develop into something special. Such preparation and collaboration allowed us to bring many of Motown’s wow factors to life for their attendees.
We felt fortunate to work with such a thoughtful committee, as committees can complicate planning with varied and sometimes conflicting conference expectations. In situations like that, we act as a neutral third party, balancing every member’s wants with the conference goals and the budget we’ve already defined. This, along with keeping the attendee experience front and center, is integral to a conference’s successful execution.