During a recent 1,600+ person software user conference in Las Vegas, the challenge was balancing scale with detail. Hundreds of breakout sessions, VIP speakers, sponsor activations, transportation, and large-scale evening events all had to work together while still giving attendees room to connect and recharge. From massage chairs and headshot booths to Havana Nights on the Palazzo Pool Deck, we helped turn a complex program into a conference experience that felt organized, engaging, and distinctly Vegas.
Read the Software User Conference case study
User Conference Management
User conferences bring the people behind a product or platform together with the customers who use it every day. They create an opportunity to introduce new capabilities, provide hands-on education, gather feedback, share best practices, and strengthen the relationships that keep users connected to your brand.
Coterie Spark plans and produces user conferences around the product and the community surrounding it. We coordinate general sessions, breakouts, product demonstrations, training, speakers, exhibits, sponsors, networking, and technical production while creating a schedule that offers attendees different ways to learn and participate. We also look closely at how branding and technology are incorporated throughout the conference so the experience feels like a natural extension of your company.
Important: Education may bring users to the conference, but connection can give them a reason to return. That's why we create opportunities for customers to meet peers, interact directly with your team, exchange ideas, and build relationships outside scheduled sessions. By balancing learning with networking and memorable shared experiences, a user conference can strengthen the community around your product long after everyone heads home.
CaseStudies
A selection of User Conferences programs we have delivered - examples, not our full portfolio.

Software User Conference
A software user conference in Las Vegas for 1,600+ attendees, featuring hundreds of breakout sessions, a Havana Nights Party on the Palazzo Pool Deck, headshot booths, and an extensive signage/wayfinding plan.
Read Case Study
User Conference
A four-day technology and software conference in Anaheim for a long-time fleet and transportation technology client, with a general session and 300+ breakouts at the Anaheim Convention Center, offsite networking for 1,700+ participants, and a private dinner at Disneyland.
Read Case Study
Technology Conference
Trimble’s in.sight user conference, a four-day technology conference in Houston for 1,700+ fleet and service providers in the trucking industry, featuring 300+ breakout sessions, an exhibit hall, and an award ceremony.
Read Case StudyHave A Question About
Your Program?
We offer a full suite of 25+ services to cover every aspect of your program. Need something more specialized? Chances are, we already have it covered.
Let's talk about how we can transform your meeting into something memorable and impactful.