We love finding ways to make a conference feel connected to both its audience and its destination. For this 900-person software conference in San Antonio, that meant balancing nearly 40 educational sessions with plenty of opportunities to connect, unwind, and have some fun. From video games and a golf simulator to an evening at a Texas ranch complete with live music, longhorns, and armadillo races, we created an experience that felt just as memorable outside the sessions as it did inside them.
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Tech & Software Conference Management
Technology moves quickly, and the conferences built around it need to keep pace. Whether introducing new products, exploring emerging technologies, educating users, or bringing an industry community together, these conferences should make complex ideas accessible while giving attendees a reason to engage with what comes next.
Coterie Spark plans and produces tech and software conferences knowing that the technology itself is often part of the experience. Product demos, interactive displays, presentations, digital tools, and technical production must work as intended while fitting naturally into the larger program. We coordinate the people, partners, spaces, and logistics behind those elements so the focus remains on the ideas and innovation being presented.
Tech audiences also expect more than a traditional conference format. We look for opportunities to build energy through hands-on experiences, creative networking, memorable evening socials, and other ways for attendees to interact with both the technology and each other.
CaseStudies
A selection of Technology programs we have delivered - examples, not our full portfolio.

Software Conference
A two-day transportation-software conference in San Antonio for 900 guests, combining nearly 40 breakout sessions with Texas-themed evening events including a rodeo experience at Knibbe Ranch.
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Tech Conference
A trucking-technology conference in Nashville for 2,000+ attendees at the Gaylord Opryland Resort & Convention Center, featuring 250+ breakout sessions and a signature Broadway block party.
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Software User Conference
A software user conference in Las Vegas for 1,600+ attendees, featuring hundreds of breakout sessions, a Havana Nights Party on the Palazzo Pool Deck, headshot booths, and an extensive signage/wayfinding plan.
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User Conference
A four-day technology and software conference in Anaheim for a long-time fleet and transportation technology client, with a general session and 300+ breakouts at the Anaheim Convention Center, offsite networking for 1,700+ participants, and a private dinner at Disneyland.
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Technology Conference
Trimble’s in.sight user conference, a four-day technology conference in Houston for 1,700+ fleet and service providers in the trucking industry, featuring 300+ breakout sessions, an exhibit hall, and an award ceremony.
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