Immersive Experience
Location: Houston, TX
An immersive experience is an incredible way to connect with attendees and keep your brand top-of-mind long after the conference or event has finished. We love opportunities to create wow factors like these!
- 30Vendors
- 1,200+Guests
Heineken needed to increase brand awareness in the Houston Mexican-Hispanic market through its UEFA Champions League sponsorship, requiring a one-of-a-kind "epic viewing experience" that moved 1,200+ guests through multiple themed areas within a limited time.
Coterie Spark contracted 30 vendors, including Staging Solutions for creative and AV, to build a ticketing area, a "train station" prefunction area with games and a DJ, a simulated train ride with lighting and sound effects, and a stadium viewing area with a live band, food stations, and Heineken.
Coterie Spark produced an immersive experience for Heineken in Houston, TX.
The goal of the Heineken Champions Express was to increase brand awareness within the Houston Mexican-Hispanic market through its sponsorship of the UEFA Champions League. Coterie Spark was asked to craft a one-of-a-kind “epic viewing experience” by taking Soccer fans on a simulated journey to a game.
We contracted 30 vendors, including Staging Solutions as the creative and audio-visual partner, to execute a detail-oriented experience that ushered over 1,200 guests through multiple areas in a limited time. Guests were guided into the “ticketing area”, through the “train station”, onto the “train” and out into the “stadium” for viewing.
Upon arrival, guests walked the green carpet to the ticketing area where they were handed a ticket. The train station, which served as a prefunction area, consisted of games, a large central bar, lounge furniture, a DJ, and tray-passed hors d’oeuvres. At their ticketed time, the guests presented their tickets to station attendants to board the train. The train was designed to simulate transport through lighting, featuring the rumbles of subwoofers and screeching brake sounds paired with LCD panels serving as windows to complete the immersive train experience.
When guests arrived at the stadium, they were welcomed by a live band, food stations, seating that resembled the stadium experience, and of course, ice-cold Heineken.